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5 Mistakes Many Artists Make
By Tony Snipes
Whether you are a Graphic Artist for a company, a freelance illustrator on your own or a portrait artist working fulltime or on the side, you may have been (or still could be) guilty of one of these mistakes that many artists make:
1. Having no clear direction for yourself as an artist.
No matter what talents a person has, you must have some type of plan or goals for the use of that talent. The more talented and skilled you are, the evident it is that your talent has a purpose. Many artists never take the time out to set a plan for themselves as artists. Could be taking a class to improve your skills, or getting X amount of paid projects per month. The point is, set a plan and then work that plan.
2. Not having a web presence to show your work.
It’s a shame that many artists strike up conversations with people interested in their work, yet they can’t send this person anywhere on the web to view their portfolio. What’s worst is that many of those same artists use the net everyday. In this day and age, the person who can connect with prospective clients the fastest is the artist that has either a paid or free internet portfolio that promotes you as an artist.
3. Not clearly identifying your audience.
Many other business people make this mistake quite often. When you invest anything in order to advertise or market yourself as an artist, you must be sure that you know “who is MOST LIKELY to do business with you. What is the average age? What is their average income? What do they like about your work, etc? The answers to these and a few other questions allow you to target your marketing strategy to those most likely to respond.
4. Not following up with people who’ve expressed interest in their work.
An artist that sells their work or services is a business person. Following up with an email or phone call with prospects just makes good business sense.
5. Not keeping in contact with former clients.
Who else to buy your work now than someone that has already bought from you.
ony Snipes is an Artist, ministry leader, Illustrator and founder of "The Kreative Kingdom", whose goal is to help artists seek God's purpose and plan for their creative talent.
Tony's newsletter/discussion group "Art Lessons From God!" discusses topics related to:
-The artistic gift God has given artists.
-Why God has given us our artistic talent?
-What does HE want us to do with it?
"Art Lessons From God" can be found at: http://kreativekingdom.org
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